Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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Building Better Customer Connections
How Jittery Joe’s Coffee is using CRM tools to understand and communicate with their audience while keeping their eyes on expansion.
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4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
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Georgia Museum of Art’s Optimization Strategy
The optimization strategy that helps the Georgia Museum of Art track the impact of their messaging.
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How to Manage Your Audience in Mailchimp
Get organized and put your customer data to work when you use Mailchimp for CRM.
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Giving the Gift of Data
How Juist stepped in to help segment and personalize Kerstpakketten's emails—and build a whole new webshop in just 3 months.
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Open Rate Success with Sid and Ann Mashburn
How the retail power couple segmented their audience to build better customer relationships.
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The Inside Scoop on Landing Pages with Hom Sweet Hom
How a landing page helped Lauren Hom bring awareness to her livestream series and drive signups for her online classes.
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Harnessing The Power of Segmentation to Bolster Engagement and Bookings
Prestigious sporting lodge Poronui noticed that their new inquiries had started to dwindle. So they approached Auckland-based agency Calibrate.
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How a Lifestyle Brand Makes Lasting Connections with Welcome Emails
Ban.do sends a series of welcome automation emails to make sure new customers feel right at home.
