Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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Using Customer Feedback to Improve Engagement
Improve satisfaction with customer feedback. Learn different methods for collecting feedback and how to use these insights in your business.
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Leverage CRM Analytics and Make Smarter Decisions
Empower your business with CRM analytics. Make informed decisions and drive success.
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Survey Fatigue: How to Keep Your Audience Engaged
Learn how to combat survey fatigue and keep your audience engaged with these effective strategies.
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Exploring Likert Scales for Actionable Customer Insights
Discover how Likert scales can unlock actionable customer insights and guide strategic decisions.
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Value Exchange: The Give and Take in Customer Data Collection
With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.
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Poll vs. Survey: What’s the Difference?
Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.
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The Role of Customer Loyalty Analytics
Unlock insights into customer behavior with customer loyalty analytics. Enhance your retention strategies and boost customer satisfaction.
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What Is Nonresponse Bias? (And How to Avoid It)
Check out these survey best practices to improve your survey questions, increase your number of respondents and avoid nonresponse bias.
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What is a Net Promoter Score and How Does it Work? | Mailchimp
Net Promoter Score evaluates how loyal customers are to your brand. Learn how to get your NPS score so you can make your CRM more effective.
