How to Sell a Surprise: 3 Tips From Pack Up + Go
Find out how this surprise travel brand prepares their customers to head to unknown destinations.
Divvy up your audience and send more relevant information—get tips and best practices here.
Find out how this surprise travel brand prepares their customers to head to unknown destinations.
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.