Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
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4 Tips for Getting a Head Start on Your Holiday Marketing
Learn how early planning will help you lay the groundwork for a successful holiday season.
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Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
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Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
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One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
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Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
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Introducing Your New Audience Dashboard
Meet the new dashboard that helps you quickly understand and take action on contact data.
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Managing 2 Types of Users at Once
How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue.
