Analyze Website Performance
Want to know what works on your website? Check out resources on how to get started with analytics.
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What is Second-Party Data in Business?
Learn everything you need to know about second-party data, including its benefits, collection methods, and how to utilize it in your business.
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A/A Testing: What It Is & When You Should Use It
A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.
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Marketing Campaign Reporting: Visualizing Success
Unlock the true essence of campaign reporting. Explore vital metrics beyond clicks that drive success.
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What Is a Heat Map In Business?
A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.
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Google Tag Manager 101: How GTM Helps Businesses
Google Tag Manager allows you to deploy tags to perform certain functions like tracking page views and button clicks. Learn how to use GTM in this guide.
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7 Steps for Publishing a Website
Whether you’re opening a business or starting a personal blog, use this guide on how to publish a website, where you’ll learn how to create, design, and publish your website.
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Website Updates: 9 Tips for Updating your Website
Website updates are essential if you want to continue to drive traffic to your website. Learn how to get started with this guide.
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Does Your Website Need an SSL Certificate | Mailchimp
What is a SSL certificate and how do you know if your website needs one? We looked into it so you don’t have to. Here’s what you need to know about SSL certification.
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UTM Links: How To Create UTM Codes and Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
